Looking back at the last few months of 2016, I think we can agree that Twitter has become a large echo chamber. No one is really clicking links anymore and it’s really difficult to get anyones attention. Well, unless of course you are a public figure with a huge following and a very engaged audience.
The thing is, Twitter is still being recommended as a platform ‘every business’ should be using. Not only that but because small companies have little time to provide relevant platform specific updates, they are using automation services that posts the same thing to every social network they are on.
In 2017, it’s time you re-evaluated how you are using Twitter. Here’s a few things that I’m testing out and other things I’m looking to try out…
Every Twitter update should have an image with overlayed text – if possible. You have to do something that makes you stand out from all the other tweets. For my other site, I try to use an image for each post with that blog posts title overlayed on it. Wherever I share that post, the image should catch someone’s eye and bring them to the site.
Text of a tweet
The text of your tweet shouldn’t just be the title of your blog post. Be creative with your writing but don’t mislead! Ask questions, share things and try to be engaging.
Nothing wrong with automation – per se. You can schedule your posts but ensure each one has an image and the text is more than your blog post title. Again, be creative with your words.
Blog post title as a tweet
If you blog post title is good enough as a tweet, change the capitalisation and make it seem more like sentence. It will be seen as an automated post otherwise and just simply ignored.
Engage! Respond to people, thank them for following and ask questions back. Do something that will start a conversation! You can use Twitter search to find out what people as saying in your industry. Don’t wait for the world to get in touch, be proactive!
Each time someone follows you, use Twitters recommendations and follow similar people. As Twitter users tend to follow back (in my experience) you can thank them and start a new conversation – even if you just asking about the weather!
If you have similar ideas to share, leave a comment below or get in touch…